Responsibilities:
- Planning & Publishing: Own a monthly social content calendar per brand/platform (Instagram, Facebook, TikTok, LinkedIn, etc.). Submit to the Brand & Trade Marketing Manager (brand check) and Commercial Operations Manager (approval) by the 20th of the prior month.
- Content Creation & Archiving: Create copy, short-form video, photography, and stories using Designer templates. Maintain a dated content library with usage rights.
Credential Management: Administer all social, business-manager, and ad accounts under company details using a company password manager with 2FA on company devices. (Founder holds super-admin rights).
Access Control: Maintain an access register, grant least-privilege access to internal teams/agency partners, revoke access within 1 business day of departure, and conduct quarterly access audits with the Founder.
Handle Acquisition: Secure brand handles for new brands/markets (including US and SA launches) ahead of time.
Guidelines & Governance: Maintain brand-specific tone of voice, response SLAs, reply templates, hide/delete rules, and escalation paths.
Customer Interaction: Monitor comments/DMs/chat. Supervise AI-first response workflows, ensuring e-commerce queries (orders, deliveries, refunds) route to the E-commerce Assistant the same business day.
Compliance & Crisis Protocol: Apply age-gating and strict compliance rules for vaping content. Monitor sentiment, log issues, pause scheduled posts during negative spikes, and align public responses with Leadership.
Vetting & Contracting: Shortlist creators against campaign briefs (audience demographics, engagement, brand fit). Coordinate written agreements (deliverables, rights, FTC/ARB disclosures, payment triggers) signed off by Commercial Operations and Finance.
Execution & Compliance: Review content before it goes live. Enforce vaping rules: no creators under 25, no audiences skewing under 18, and no paid promotion on restricted platforms.
Tracking: Maintain a log tracking reach, engagement, discount code usage, and ROI prior to payment release.
Email Campaigns: Plan and execute POPIA-compliant scheduled marketing emails (opt-in only; age-verified for vaping).
AI Responder Management: Maintain the AI responder’s knowledge base (prices, FAQs, policies) and rules (no health claims, age verification required).
Quality Assurance: Audit 25+ AI conversations weekly, log errors, and update the knowledge base within 1 business day of policy/price changes. Train and back up the E-commerce Assistant on AI handovers.
Performance Tracking: Deliver monthly performance reports per brand/platform detailing follower growth, reach, engagement rate, response times, creator ROI, and email/AI performance.
Attribution: Ensure all links use UTM parameters and creator codes to trace web store traffic and orders.
Goal Setting: Establish baselines during the first 90 days and agree on growth/conversion targets with the Commercial Operations Manager.
- This Role Owns: Social content calendar, account administration, community management, organic content creation, creator execution, email campaigns, AI responder rules/QA, execution of approved paid social, and monthly KPI reporting.
Minimum Requirements:
Education: Matric plus a Diploma, Degree, or recognized certificate in Marketing, Communications, Digital Media, or equivalent experience.
Experience: Minimum 3 years' hands-on brand social media management, including at least 1 year personally owning content calendars and publishing across 3+ platforms.
Content Creation: Confident short-form video shooting and editing (CapCut, InShot, Premiere Rush, etc.), product photography, and adaptable copywriting.
Account Administration: Hands-on experience administering Meta Business Suite / TikTok Business accounts (roles, 2FA, asset management).
Email & Analytics: Experience running scheduled B2C email marketing (e.g., Mailchimp, Klaviyo) and building Excel/Google Sheets reports with UTM tracking.
Compliance & Ownership: Willingness to strictly enforce age-restriction regulations. Understanding that all accounts and assets remain company property.
Location: Based in Gqeberha (Port Elizabeth); office-based with availability for evening/weekend monitoring rotas.
Preferred Experience (Strong Differentiators)
Managing social media for age-restricted or regulated industries (vaping, alcohol, tobacco).
US market/creator campaign experience (including FTC disclosure rules).
Experience launching brand accounts from zero.
Chatbot or AI responder setup, prompt/knowledge base engineering, and QA.
Paid social campaign management (Meta/TikTok Ads Manager).
Proficiency with scheduling/listening tools (Later, Hootsuite, Sprout Social) and Canva/Adobe tools.
Benefits:
Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [email protected]