Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

 

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

 

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

 

Product Manager

As a Product Manager, you will drive the competitive growth of our hearing aids brand portfolio and product lineup in China market through clear brand positioning and robust product line management. You will be responsible for aligning brand strategies with market needs, optimizing product portfolios, and ensuring sustained market leadership by leveraging deep industry insights, consumer understanding, and cross-functional collaboration.

 

You will report to the Head of Marketing and partner with sales, audiology, operations, and regulatory affairs teams to ensure seamless execution of brand and product strategies. Your work will span strategic brand leadership, product lifecycle management, communication messaging development, market analysis, and cross-functional stakeholder management across the China market.

 

More about the role:

Strategic Brand & Portfolio Leadership

• Develop and execute long-term brand strategies that define clear, differentiated positioning for multiple hearing aids brands under the portfolio, ensuring each brand addresses distinct market segments (e.g., premium, mass-market, clinical-focused) and resonates with target audiences (consumers, healthcare providers, distributors).
• Conduct comprehensive portfolio analysis to evaluate brand performance, market trends, and competitive landscapes; recommend portfolio adjustments (e.g., new brand launches, product retirements, line extensions) to maximize market share and profitability.

 

Product Line Management & Lifecycle Optimization

• Own the end-to-end product lifecycle for hearing aids products, from homologation through commercialization to phase-out.
• Identify unmet market needs through in-depth market research, consumer insights, and healthcare professional feedback; translate these into actionable product requirements and roadmaps that balance user needs, technical feasibility, and business goals.
• Collaborate with R&D & AT to prioritize product features, ensure timely development milestones, and manage cross-functional teams to deliver core product superiorities.

 

Communication Messaging Development

• Translate technical and product superiorities into clear, compelling, benefit-led messaging that resonates with Chinese consumers and healthcare professionals; develop differentiated communication frameworks and key claims that strengthen brand relevance and support effective go-to-market execution across channels.

 

Market Analysis & Business Insight

• Perform rigorous market and competitive analysis to identify growth opportunities, and potential threats; provide actionable recommendations to senior management.
• Monitor key performance indicators (KPIs) including market share, sales revenue, customer satisfaction, and product profitability; conduct regular business reviews to assess strategy effectiveness and adjust plans as needed.
• Leverage data analytics and consumer segmentation to inform pricing strategies, promotional activities, and go-to-market plans that drive adoption and customer loyalty.

 

Cross-Functional Collaboration & Stakeholder Management

• Partner with sales, audiology, operations, and regulatory affairs teams to ensure seamless execution of brand and product strategies, including launch plans, daily product management.
• Engage with external stakeholders (distributors, HCP) to gather feedback, build strategic partnerships, and advocate for brand positioning that aligns with clinical and consumer needs.

 

More about you:

Education & Experience

• Bachelor's degree or above (Master or MBA preferred)
• 5+ years of product management experience, preferably in hearing healthcare, consumer health, consumer electronics or related fields
• Exceptional brand strategy and portfolio management skills, with a demonstrated ability to define brand positioning
• Strong business acumen and analytical skills, including proficiency in market research, data analysis
• Excellent cross-functional leadership and communication skills, with a collaborative mindset and the ability to influence stakeholders at all levels
• Full stream experience including product marketing and communication

 

Competencies

• A quick learner
• Ability to multi-task and prioritize work
• Strategic thinker with can-do attitude
• Team player
• Project planning and organizational skills
• 2+ years leading team (1 or 2 sub.)
• Excellent communication skills, both verbal and written

 

Skills

• Good oral and written English (CET 6 or above)
• Strong Microsoft skills
• AI pioneer (nice to have)

 

More about what we offer:

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

 

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.