Role Objective

The Campaign Manager is responsible for planning, executing, monitoring and optimizing marketing campaigns to generate high-quality leads and drive measurable business outcomes. The role covers the complete marketing funnel from campaign execution through lead quality, site visits and sales conversion, while ensuring effective coordination with Creative, Pre-Sales and Sales teams.

1. Campaign Planning & Strategy

2. Campaign Execution

3. Daily Campaign Monitoring

4. Lead Quality Management

5. Site Visit Tracking & Analysis

6. Sales Conversion Analysis

7. Campaign Optimization

8. Audience & Persona Analysis

9. Competitor & Market Analysis

10. Coordination with Pre-Sales & Sales

11. Creative Performance Management

12. Budget Management

13. Reporting & MIS

14. Performance Accountability