Key responsibilities

• Research the China market, consumer behaviour, competitors and social media trends.

• Develop and implement marketing plans and campaigns for a Honey brand in China.

• Plan and create social media content, including filming, photography, short-form video production, editing and copywriting.

• Prepare and adapt brand content for relevant Chinese platforms, such as WeChat, Xiaohongshu and Douyin.

• Coordinate product promotions, campaign schedules and content publishing.

• Work with internal teams, influencers and external agencies on marketing activities.

• Review campaign and social media performance, prepare reports and recommend improvements.

About you

• 2 years of relevant marketing experience.

• Experience planning and producing social media marketing content.

• Strong written Chinese and knowledge of Chinese social media platforms.