1. Marketing & Business Development

Plan and execute marketing initiatives to promote hospital services, specialties, doctors, and healthcare programs.
Identify and develop new business opportunities through corporate, institutional, and community partnerships.
Build and maintain strong relationships with corporate clients, referral partners, consultants, and other stakeholders.
Conduct market visits and identify opportunities for increasing patient footfall and service utilization.
Support business development activities and achieve assigned revenue and growth targets.

2. Branding & Promotional Activities

Execute hospital branding and promotional campaigns across appropriate channels.
Coordinate outdoor branding, events, health camps, awareness programs, and promotional activities.
Ensure consistency of brand communication across marketing materials and promotional platforms.
Coordinate with creative agencies, vendors, and other external partners for marketing requirements.

3. Digital & Social Media Marketing

Coordinate digital marketing campaigns across social media and other online platforms.
Work with the digital marketing/creative team to develop engaging content for campaigns, services, events, and healthcare awareness initiatives.
Monitor campaign performance and provide regular updates to the reporting manager.
Support online reputation management and ensure timely coordination for patient/customer feedback.

4. Doctor & Referral Network Management

Develop and maintain professional relationships with doctors, clinics, nursing homes, diagnostic centres, and referral partners.
Coordinate doctor engagement activities, CME programs, health talks, and professional outreach initiatives.
Track referral trends and identify opportunities to strengthen referral relationships.

5. Corporate & Community Outreach

Develop relationships with corporate organizations, educational institutions, NGOs, and community groups.
Coordinate corporate health check-up programs, health camps, awareness sessions, and wellness initiatives.
Explore opportunities for institutional tie-ups and employee healthcare programs.

6. Market Intelligence & Reporting

Conduct competitor and market analysis to identify emerging trends and business opportunities.
Monitor competitor activities, pricing, promotional campaigns, and service offerings.
Prepare MIS reports covering marketing activities, leads, conversions, outreach initiatives, and business performance.
Maintain records of marketing expenses, campaigns, events, and stakeholder interactions.

7. Event & Campaign Management

Plan and coordinate healthcare events, promotional campaigns, conferences, exhibitions, health camps, and awareness programs.
Coordinate with internal departments and external vendors to ensure smooth execution.
Measure the effectiveness of campaigns and recommend improvements.

Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.
MBA/PGDM in Marketing or Business Management will be an added advantage.

3–5 years of relevant experience in Marketing, Business Development, Sales, or Healthcare Marketing.
Experience in the hospital/healthcare industry will be preferred.