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Home · Global Marketing Manager

PURE MAMA is one of the fastest-growing premium beauty brands to come out of New Zealand and we're looking for an exceptional Global Marketing Manager to help lead our next phase of growth.

This is a senior, hands-on role for someone who is equally comfortable building strategy, analysing performance, launching campaigns, leading creative projects and rolling up their sleeves to get things done in a fast-paced envrionment. You'll thrive in a fast-paced environment, have strong commercial instincts, and be genuinely excited by the opportunity to build a globally recognised brand from New Zealand.

Working directly with the C-suite team, you'll lead the development and execution of PURE MAMA's global marketing across digital, ecommerce, retail, partnerships, content and brand.

You'll work closely with our Founder & CEO, who has led the marketing function for the past five years, alongside our digital performance and ecommerce teams. This is a rare opportunity to help lead one of New Zealand’s fastest-growing consumer brands through its next phase of global expansion.

You'll be responsible for driving awareness, customer acquisition, retention and revenue growth across all key markets while ensuring every touchpoint reflects the quality and ambition of the brand.

This role requires someone who is both highly strategic and highly executional.


Preferred Experience

  • 5-7+ years' experience in marketing, ideally within a premium consumer, beauty, wellness, lifestyle or ecommerce brand.

  • Experience building and scaling brands across multiple international markets.

  • Strong understanding of both DTC and retail marketing, with experience supporting growth across both channels.

  • Proven track record delivering measurable commercial outcomes, including customer acquisition, retention and revenue growth.

  • Experience working closely with ecommerce, performance marketing and creative teams.

  • Strong understanding of social media, influencer marketing and community-led brand building.

  • Experience in a high-growth, founder-led business would be highly regarded.


The role

Brand & Marketing Strategy

  • Lead the planning and execution of all major brand campaigns, product launches and retail activations across New Zealand, Australia and North America.

  • Develop integrated marketing plans that drive traffic, customer acquisition, repeat purchase and retail sell-through.

  • Own the annual marketing calendar across ecommerce, social, email, PR, influencer, partnerships and retail marketing.

  • Ensure every campaign is commercially accountable, with clear objectives, reporting and measurable outcomes.

  • Use customer insights, performance data and market intelligence to inform decision-making and prioritisation.

  • Continuously elevate the PURE MAMA brand, ensuring all marketing reflects our premium positioning and growth ambitions.

Digital & Growth Marketing

  • Drive profitable customer acquisition and revenue growth in partnership with the performance marketing team.

  • Develop integrated campaigns that support customer acquisition, retention and lifetime value objectives.

  • Analyse commercial and channel performance to identify opportunities for growth and increased marketing efficiency.

  • Partner with the ecommerce team to improve conversion, average order value and overall online trading performance.

Ecommerce

  • Partner with the ecommerce team to drive conversion, average order value and customer retention.

  • Identify opportunities to improve customer experience across the website and digital ecosystem.

  • Support product launches, promotional campaigns and seasonal activations.

Content & Creative

  • Grow brand awareness, engagement and advocacy through meaningful storytelling, community building and creator partnerships.

  • Maintain a strong understanding of social, consumer and cultural trends, identifying opportunities to keep PURE MAMA at the forefront of conversation.

  • Brief and collaborate with designers, photographers, videographers and external agencies where applicable.

  • Maintain a consistently premium and distinctive brand presence, ensuring all creative is aligned with brand positioning and commercial objectives.

  • Grow brand awareness, engagement and advocacy through meaningful storytelling, community building and creator partnerships.

  • Maintain a strong understanding of social, consumer and cultural trends, identifying opportunities to keep PURE MAMA at the forefront of conversation.

Retail & Partnerships

  • Lead the marketing strategy for key retail partners, ensuring strong brand visibility, sell-through and customer engagement.

  • Develop and execute retailer activations, trade marketing initiatives, sampling programmes and launch plans across global markets.

  • Identify and cultivate strategic partnership opportunities that drive brand awareness, credibility and customer acquisition.

  • Build strong relationships with retail, distribution and brand partners, ensuring mutually beneficial growth opportunities.

Leadership & Operations

  • Manage marketing budgets and reporting.

  • Build systems, processes and workflows that improve team efficiency.

  • Use AI and emerging technologies to improve productivity and marketing effectiveness.

  • Contribute as a key leader within a rapidly scaling business.


About PURE MAMA

PURE MAMA is one of New Zealand's fastest-growing premium beauty brands, redefining body care for pregnancy, postpartum and beyond. Today, PURE MAMA is stocked by leading retailers across New Zealand, Australia and the United States, including MECCA, Nordstrom, Goop. Ulta Beauty and Credo. Named VIVA Beauty Brand of the Year 2025, PURE MAMA is led by sisters Lara Henderson and Yasmin Shepherd, alongside a team of 12 women based primarily across Auckland and Papamoa. We're building a category-defining global brand with ambitious growth plans, a highly engaged community and an unwavering commitment to product excellence.