Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

 

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

 

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

 

Senior Marketing Manager

 

You will play a pivotal role in managing all aspects of marketing activities including product marketing, digital marketing, leads generation, brand and communication management to ensure the achievement of sales revenue. You are expected to excel in leading product lifecycle management, developing digital marketing and lead generation strategies, and driving brand and communication campaigns that bring strategies to life. In return for your strategic thinking, strong interpersonal skills, and result orientation, you will gain exposure to key customer segments, high-level marketing decision-making, and the opportunity to directly contribute to sales growth and brand building in Greater China. This is your opportunity to make a tangible impact on our business while building a distinguished profile in the medical device industry.

 

You will base in Shanghai, directly report to General Manager, AB Greater China.

 

More about the role:

 

In this role, you will be the marketing engine behind our key customer segments and product launches. Your core mission is to ensure flawless execution of marketing strategies and clear communication across all marketing campaigns.

 

• Product Management: Implement the strategy for key customer segments and provide tailored user experiences based on customer profiles. Manage the product lifecycle including the introduction process for new products, product upgrades and the phase out of old products. Contribute to the market launch plan to address customers via various media: online, social media, email marketing, customer service and sales teams. Define and monitor key performance indicators and other metrics for monitoring progress.
• Digital Marketing & Leads Generation: Lead development of the digital marketing and lead generation strategy to achieve brand building and sales growth. Develop programs, campaigns and processes and their implementation that are in line with the strategic business goals. Manage the relationship between the organization and its customers regarding the allocation and conversion of leads to the business. Analyze the marketing requirements and define suitable lead generation measures. Identify organic business opportunities and strategic partnerships aiming for growth and expansion. Monitor the effectiveness of the programs and processes used.
• Brand and Communication Management: Drive and implement a general brand and communication strategy within an area of expertise. Ensure that brand and communication strategies are brought to life in winning brand and communication campaigns relevant to the target audience. Prepare communication regarding marketing claims. Define market research needs to gain insights and test communication and creative concepts relevant to launches and campaigns. Oversee brand values and corporate design and identity. Lead consistency of marketing communications and message delivery across all marketing communication campaigns.
• Budget & Planning: Contribute to budget planning for the launch programs. Design and align overall launch plan including target marketing mix for entire launch package.
• Stakeholder Management: Provide input to the definition of the product marketing strategy and the marketing plan. Manage stakeholders across sales, customer service, and cross-functional teams.

 

More about you:

• Bachelor degree or above
• Above 10 years marketing experience and at least 5 years in product management
• Medicine or medical instrument industry experience is preferred
• Ability to work under pressure and willingness to perform with result orientation
• Stronger inter-personal and communication skills
• Strategic thinking in alternatives and team management ability
• Project management, product management and stakeholder management skills
• Strong communication skills (both oral and written); fluent English is a must

 

 

More about what we offer:

 

As one of the world's leading hearing care providers headquartered in Switzerland, we're committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.