About the role
As a Data Analyst at This is Flow, you will be the driving force behind campaign measurement, insights, and data storytelling. Moving beyond a support role, you will take autonomous ownership of end-to-end reporting across multiple clients, translating complex datasets into actionable optimization strategies. This role is ideal for a proactive professional who understands the core foundations of media data, can spot gaps in tracking or architecture, and is comfortable working independently. You will build dashboards and dive deep into attribution models, and will also act as a key strategic partner, stepping up to assist with high-level strategy and client pitches when the Data Lead is unavailable.
Key responsibilities
- Manage data projects autonomously across multiple clients from start to finish, requiring minimal supervision
- Design, build, and maintain interactive dashboards tailored to specific client needs, primarily utilizing Data Studio
- Analyze ongoing campaign performance across media channels and proactively provide actionable recommendations for optimization
- Conduct advanced behavioral and performance analyses, focusing on custom audience segments, multi-touch attribution, and purchase funnels
- Evaluate the core foundations of client data setups, identify gaps in tracking or measurement, and implement solutions
- Assist with high-level data strategy and agency pitch presentations when the Data Lead is unavailable
About you
- Minimum 2 years of experience as a Data Analyst, ideally within a media agency, advertising, or marketing environment
- Strong, hands-on expertise in SQL, proficiency in Google Cloud Platform (GCP) and dbt, and a solid understanding of the broader Google ecosystem
- High proficiency in Data Studio, with the agility and willingness to pick up other BI platforms (like PowerBI or Tableau) as needed
- Some practical experience utilizing Python or R for data manipulation
- Proven ability to work largely independently, managing your own time and priorities across various client portfolios
- Excellent ability to distill complex data into clear, compelling narratives for both internal teams and external clients
About us
This is Flow is one of Australia's most exciting independent media agencies. In our 10th year, we're big enough to do meaningful, award winning work for great clients, and small enough that every person here actually matters. We're not a global network with layers of process and politics. We're a tight, ambitious team that genuinely cares about the quality of the work, the culture we're building, and the clients we serve.