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You've scaled Meta campaigns, delivered measurable growth and know what it takes to turn advertising investment into profitable customer acquisition. Now imagine having the backing, creative resources and commercial freedom to take that expertise further.

This is an opportunity to own Meta growth for an ambitious international DTC brand, working directly with the founder and an established creative team.
  
ABOUT THE ROLE
Our client is an established ecommerce business with an ambitious international growth strategy and significant investment behind its next phase.

They're looking for an exceptional Meta performance specialist to take ownership of customer acquisition, advertising strategy and the creative testing programme that will support continued growth.
  
This isn't a traditional media buying position or a broad digital marketing management role. You'll concentrate on what moves the numbers: identifying winning creative, understanding acquisition economics, directing testing and making informed decisions about scaling investment. With campaign automation supporting execution and an experienced creative team producing the assets, you'll have the resources to focus on strategy and performance.
  
  • Own Meta acquisition strategy, scaling advertising investment while maintaining strong commercial returns.
  • Lead a high-volume creative testing programme, with approximately 200–300 creative variations tested weekly.
  • Identify winning concepts, audiences and messaging, translating performance insights into actionable creative briefs.
  • Collaborate with an established in-house creative team to develop and refine advertising concepts.
  • Oversee campaign automation, analyse CAC and ROAS, and drive profitable customer acquisition.
  
  
SKILLS AND EXPERIENCE
You've built your career around performance marketing and know the difference between managing advertising spend and genuinely scaling a DTC business. Ideally, you've personally managed Meta budgets exceeding US$1 million per month, although candidates who have successfully scaled accounts from US$100k to US$500k+ with strong commercial results will also be considered.
  
You'll bring a commercial mindset, strong analytical skills and a genuine understanding of performance creative. Experience with DTC brands selling a focused product range is particularly relevant, and backgrounds spanning international markets are welcome. Both agency and in-house candidates will be considered where direct ownership of acquisition strategy and measurable results can be demonstrated.
  
  • Proven experience personally scaling Meta advertising for direct-to-consumer ecommerce brands.
  • Demonstrable results across customer acquisition, advertising returns and profitable revenue growth.
  • Strong performance creative expertise, including testing frameworks, concept development and creative direction.
  • Confidence interpreting campaign data, managing automation and identifying opportunities to scale.
  • A commercially driven, collaborative approach with the confidence to own strategy and influence decisions.
  
  
HOW TO APPLY
  
The easiest way to apply is by submitting your profile through this website.
  
Alternatively, feel free to send your CV or LinkedIn profile directly to: [email protected]
  
If you’re not actively job hunting but are intrigued by this opportunity, we’d love to have a completely confidential chat.


  
Pay Range: $160,000 - $200,000+ base salary + uncapped performance-based bonuses
Recruiter: Logan Slabbert
Job ID: 1260856
  
  
ABOUT CAMPFIRE
Campfire is New Zealand’s specialist recruitment agency for digital marketing, e-commerce, digital media, and creative roles.
  
We recruit across permanent, fixed-term contract, and freelance opportunities nationwide.
  
View our current digital talent here: https://www.campfirerecruitment.co.nz/view-digital-talent/
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