Are you a data-driven professional passionate about uncovering market trends and insights? We seek a motivated and experienced Senior Insights Analyst to join our team.
In this role, you’ll deliver actionable insights that inform strategic decision-making across the business. You’ll bring a strong understanding of market dynamics, consumer behaviour, and competitive landscape, turning data into clear, impactful recommendations.
Key Responsibilities
Analyse market trends, consumer behaviour, and the competitive landscape to identify key opportunities and risks.
Monitor sales, pricing, promotions, and distribution performance to uncover insights that drive category growth.
Deliver clear, actionable insights and recommendations to support strategic decision-making.
Partner with cross-functional teams to embed data-driven thinking and drive business outcomes.
Qualifications
Bachelor's degree in Marketing, Business, Statistics, or related field
3+ years of previous experience in Category/Trade Marketing Analyst capacity or insights management.
Strong analytical and problem-solving skills
Excellent communication and presentation abilities
Experience performing in-depth category analysis using internal and external data sources (e.g., Nielsen, IRI, Quantium, Power BI and/or other relevant platforms)
About Hancocks Family Merchants
Hancocks Family Merchants is a 100% New Zealand family-owned and operated business, renowned for its great culture and premium brand portfolio. As one of the key players in the liquor industry, we are proud of our heritage, our people, and our long-term partnerships.
As the industry continues to change, we are looking for someone who is open to change, thrives on challenge, and is excited to help shape the future of the category.
If you are a strategic thinker with a knack for deriving meaningful insights, we would love to hear from you.