Pulse is a specialist medical group: vein treatment, vascular surgery, ultrasound and aesthetics, across 12 locations from Auckland to Queenstown. We've run our paid advertising and content through an agency. We're bringing it in-house, and we want one capable marketer to own it.
That's you, if you can run paid, organic, email and content yourself, read the numbers, and use AI tools as a normal part of how you work rather than a novelty.
What you'll own
The annual marketing plan and campaign calendar. Campaigns that generate patient enquiries and bookings, not just reach.
Paid media across Meta, Google and TikTok. You'll run the accounts yourself, with a monthly media budget to go with it.
Organic search, our websites, social accounts, email and CRM campaigns.
Content. Video, stills, blogs, web pages. Shot, written and shipped by you, with AI doing the heavy lifting where it can.
Reporting on what matters: leads, bookings, cost per acquisition, return on ad spend. You'll present this to management and be expected to have a view on what to change.
New service and new market launches. We're growing, and marketing is on the front foot for every opening.
Brand consistency across every touchpoint, and compliance with NZ advertising standards for health services.
What we need from you
3+ years in a hands-on marketing role in a small or medium commercial business, where you did the work rather than briefed it out.
Proven results in paid social and Google Ads. You can show us an account you ran and what happened.
Comfortable with SEO, email platforms (we use Klaviyo), website CMS, and analytics.
Fluent with AI tools in daily marketing work: drafting, creative, research, analysis, automation. You should be able to tell us how AI has changed how you work in the last 12 months. If it hasn't, this isn't the role.
You can make content. Shoot a reel on your phone, write a clear blog, brief a designer when needed.
Commercially minded. You care about bookings and revenue, not just engagement.
Marketing or Communications degree. Health sector experience is useful but not required.
Why Pulse
You'll report to the Business Manager and work closely with the owner, a vascular surgeon who built the group. Short chain of command, fast decisions.
The function is yours to build. No legacy team, no agency to manage around, no politics.
A business with real momentum: 12 locations, new services launching, expansion underway.
Work that matters. Our patients are dealing with painful veins, vascular disease and conditions that affect how they feel about themselves. Good marketing gets them to care sooner.
Modern tools and a leadership team that uses AI themselves and expects you to as well.
The details
Permanent, full time, 40 hours a week.
Based in our Wellington office at Pamir House. This is an in-office role.
$75,000 – $110,000 depending on experience.
How to apply
Send your CV and a cover letter through Seek. In the cover letter, tell us one campaign you ran, what it cost and what it delivered. Short and specific beats long and polished.
Applications close 5 November. We'll be interviewing as applications come in, so don't wait.
Learn more about us at www.pulsehealth.nz.