About the Opportunity
A fast-scaling D2C beauty and personal care brand in India, we’re building a category-defining skincare experience through emotionally resonant, science-backed storytelling. We blend clinical efficacy with consumer-first copy that converts—turning complex ingredient science into compelling, scroll-stopping narratives for digital-first audiences.

Role & Responsibilities

Write high-converting product copy, landing pages, and email campaigns that speak to skincare-conscious consumers across India.
Translate clinical ingredient benefits into clear, relatable, and emotionally engaging messaging for D2C audiences.
Collaborate with product, marketing, and design teams to align copy with brand voice, campaign goals, and conversion KPIs.
Optimize existing content based on A/B tests, analytics, and customer feedback to improve engagement and sales.
Develop SEO-friendly blog content and social media hooks that position the brand as a skincare authority.
Maintain a consistent brand tone—warm, trustworthy, and scientifically grounded—across all digital touchpoints.

Skills & Qualifications

Must-Have: D2C copywriting experience
Must-Have: Skincare or beauty category expertise
Must-Have: SEO content writing
Must-Have: Product description writing
Must-Have: Email marketing copy
Must-Have: Conversion-focused storytelling
Preferred: Experience with Shopify or similar e-commerce platforms
Preferred: Knowledge of Indian skincare consumer behavior

Benefits & Culture Highlights

Work on a fast-growing, category-disrupting D2C skincare brand.
Collaborative, no-hierarchy culture with direct impact on product and messaging.
On-site role in a vibrant, creative workspace in India.