Accountabilities 

Responsibilities 

Authorities 

Techno Commercial Knowledge 

• Thorough understanding of Polycab and market offeringsi.e.products and benefits.  

• Also perform market benchmarking to evaluate new products, schemes, and other market actions. 
   

• Offer suitable product to the customer as per company’s strength and availability 

Sales Target Achievement 

• Drive both primary and secondary sales across the assigned territory.  

• Ensure achievement of monthly, quarterly, and annual sales targets. 

• Execute sales strategies and plans within the territory.  

• Recommend tactical actions to meet revenue goals. 

Distributor Engagement & Performance Management 

• Build and maintain strong relationships with existing distributors.  

• Drive recurring sales and ensure consistent billing cycles.  

• Support distributor performance through regular reviews and engagement. 

• Coordinate with distributors for order planning, scheme execution, and inventory alignment.  

Understanding the pain points and expectations of the business 

• Mastering the art and science of asking, listening and conversing with the distributors, channel partners, etc. with an aim to understand both expressed and latent needs. 

• NA 

Business Network Expansion 

• Onboard new outlets, increase distributor / retailer awareness, and manage distribution width and depth. 

• Recommend initiatives that support territory-level growth and drive commercial outcomes. 

• Identify, engage and onboard potential distributor/ retail partners as per business plans. 

Initiative and Proactivity 

• Identifying opportunities, issuesand proactively acts and follows through on work activities to capitalize or resolve them. 

• Act on opportunities that enhance sales and customer satisfaction. 

• Recognizes useful and relevant contacts; approaches them accordingly to obtain benefit for his/her organization.