About Us

Quashed is NZ's leading insurance comparison platform on a mission to simplify a complex industry. We give consumers the transparency to choose better cover and help insurers connect seamlessly with everyday Kiwis.

Over 100,000 Kiwis already trust us, and we are charging toward 250,000. We’re a high-momentum, nimble scale-up based on Auckland’s North Shore. That means no red tape, direct access to leadership, and your work going live in front of tens of thousands of real customers from day one.

About the Role

This is a high-ownership, hands-on role for a seasoned performance marketer who has personally built, audited, and scaled Meta and Google accounts to deliver verifiable commercial returns. Reporting directly to the CEO, you will take complete ownership of our paid acquisition budget, strategy, and conversion efficiency across all digital growth channels.

You'll have support from our Google Ads specialist, our SEO/GEO specialist and the agency that runs our Meta ads. You set the direction, hold everyone to account, and get stuck in yourself when it matters.

Is this you? You know your historical CPA benchmarks by heart, understand the nuances of the tracking landscape, and refuse to settle for clicks over verified customer sign-ups.

Key Responsibilities

• Acquisition Strategy & Capital Allocation: Own and allocate our multi-channel paid budget across Meta and Google, rapidly shifting spend toward the highest-yielding opportunities.

• Meta Channel Performance: Rebuild account structures, optimise audiences, and test strategies and creatives to scale profitable sign-ups rather than top-of-funnel traffic.

• Google Channel Performance: Direct and optimise Search, Performance Max, Demand Gen, and YouTube Shorts; continuously audit spend to double down on winners and eliminate wasted budget.

• Full-Funnel Measurement & Integrity: Own the tracking architecture from first click to Market Scan completion and policy purchase with insurers. Maintain data parity across Meta Conversions API (CAPI), Google Enhanced Conversions, GA4, and Mixpanel.

• Performance Creative Engine: Partner with our Marketing Coordinator and agency to run a disciplined test roadmap of hooks, angles, video variations, and offers, analysing data to pinpoint winning creative.

• Lifecycle & Retargeting Strategy: Build retargeting flows paired with email lifecycle automation to re-engage users around policy renewal dates and drive repeat usage.

• Partner & Agency Accountability: Set KPIs, lead regular operational check-ins, and hold our digital partners accountable to hard performance outcomes, while identifying opportunities to bring capabilities in-house.

• Executive Performance Reporting: Deliver weekly visibility on spend, customer acquisition cost (CAC), volume, and user quality, paired with actionable growth initiatives.

About You

• 5+ years of hands-on performance marketing experience, including current in-platform execution across Meta Ads Manager and Google Ads.

• Demonstrated B2C / Scale-up track record: Proven experience scaling customer acquisition for consumer tech, marketplaces, fintech, or subscription businesses with verifiable CPA metrics.

• Tracking & attribution expertise: Deep technical literacy setting up, auditing, and debugging Meta CAPI, Google Enhanced Conversions, Google Tag Manager, and GA4.

• Commercial creative instinct: A sharp understanding of performance hooks, direct-response copy, and creative formats that convert attention into action.

• Agency management experience: Experience driving agencies and specialists to demanding targets and conducting constructive performance conversations when required.

• Analytical fluency: Comfortable with analysing, modeling and translating complex attribution data into clear business priorities.

• Eligibility: Valid right to work in New Zealand.

Nice-to-haves: Experience within financial services or comparison platforms; familiarity with CRM/lifecycle platforms (e.g., SendGrid); experience with TikTok/LinkedIn Ads or landing page CRO.

What We Offer

• Competitive remuneration: $120,000 – $160,000 base package reflecting your experience and execution track record.

• Direct leadership influence: Report directly to the CEO, with true autonomy over growth budgets and strategy.

• Career-defining challenge: Drive growth from 100,000+ to 250,000 users in an industry-changing startup.

• Modern workplace: Office based in Rosedale (North Shore) with some flexibility with working from home.

How to Apply

Apply via SEEK (or visit Quashed.co.nz/careers), and include:

1. Your CV.

2. A brief cover note (max 1 page) covering a Meta or Google account you personally grew (monthly spend, CPA before/after, and key changes made) plus one core idea for scaling Quashed to 250,000 users.

Applications will be reviewed as they arrive, and the position will close as soon as the right candidate is found.