About the role

The Marketing Specialist assists in the creation and delivery of MyGold's digital content and campaigns. Combining creative storytelling with a strong grasp of marketing technology, the role grows brand awareness, educates our audience and improves engagement, conversion and repeat purchase across the entire customer journey.

Key responsibilities

• Assist in the planning, create and curate high-quality photography, video, product demonstrations and podcasts that showcase MyGold's gold and silver products.

• Tell the MyGold story with a consistent, premium brand voice across every channel.

• Build and maintain a content library and calendar aligned to product launches, promotions and market events.

• Produce clear, accurate educational content (market updates, explainer and how-to videos, guides) that helps customers make informed decisions.

• Translate complex market and investment information into content that resonates with a diverse, multi-generational audience.

• Assist in managing MyGold's social media presence (Instagram, Facebook, YouTube, TikTok), driving engagement and community growth.

• Design, write and distribute newsletters featuring new products, promotions, sales and market insights.

• Maintain and update website content so it reflects current inventory, pricing context, offers and brand messaging.

• Develop and execute integrated digital campaigns across organic and paid channels.

• Apply generative AI across research, ideation, copywriting, design and video production to create high-quality content faster, while maintaining brand standards, accuracy and appropriate human oversight.

About you

• Proven experience in digital content creation and social media management, supported by a strong portfolio.

• Confident with content and design tools such as CapCut, Canva and generative AI.

• Hands-on experience with email marketing platforms (e.g. Mailchimp, Beehiiv) and website content management.

• Strong writing and visual storytelling skills with a keen eye for premium presentation.

• Ability to read performance data and turn it into practical recommendations.

• Excellent organisational skills; able to plan and deliver to deadlines independently and as part of a team.

• Creative, curious and tech-savvy, with a lifelong-learner mindset.

• Self-motivated and proactive, bringing new ideas and seeing them through.

• Detail-oriented, with high standards for accuracy and presentation.

• Collaborative, adaptable and comfortable in a fast-moving growth business.

About us

MyGold is a precious metals specialist offering high-quality gold and silver products to a growing community of investors and collectors. We believe precious metals should be accessible, understood and trusted, and we are on a mission to educate and empower a new generation of investors to protect and grow their wealth. As we enter an exciting phase of growth, we are building a marketing capability that brings our products to life and helps our customers make confident, well-informed decisions.

Benefits

• Creative freedom – real ownership of content and campaigns, with a direct impact on our brand.

• Purposeful work – be part of a company that cares deeply about its clients' long-term financial wellbeing.

• Luxury products – work with premium gold and silver products in a dynamic, high-value market.

• Professional development – opportunities to build your skills and grow your career as we grow.

• Flexibility – working arrangements that support work-life balance.

• Collaborative culture – a supportive, hardworking team that values fresh ideas.