Role: Specialist - People Communications

Location: Corporate Office (IBC Knowledge Park, Bengaluru)

Reporting to: Lead - Culture & Communications

Team Name: Culture & Communications

About the Team and the Role:

The Talent Management and PCEB team at Ather is responsible for weaving Ather's cultural fabric, driving internal alignment through compelling narratives, and highlighting our innovations, people stories and experiences externally. We ensure that our team members are always connected with the right context and that our brand values are consistently communicated to both internal and external audiences.

This role is for a Specialist - People Communications & Employer Branding who can find and tell the stories behind everything we build at Ather. You will play a key role in culture-building and employer branding through your ideas, expressions, and words, collaborating with diverse stakeholders across the organization to translate their communication needs into engaging and creative formats.

Responsibilities:

Internal & Policy Communications: Draft, edit, and disseminate critical internal policy documents and update communications (e.g., Leave, VPP, and Travel policies) to ensure organizational alignment and clarity.
Employee Lifecycle Engagement: Write, design, and execute communications for key employee lifecycle events, including tenure milestones, pay revisions, performance cycles, and ESOP exercises.
Content Creation & Copywriting: Deliver high-quality copy across multiple internal and external channels, including newsletters, emailers, posters, and messages on behalf of POPS and corporate leadership.
Employer Branding & Storytelling: Drive external storytelling on LinkedIn and manage targeted employer branding campaigns to highlight Ather’s culture and attract top talent.
Executive Presence & Ghostwriting: Ghostwrite high-impact leadership blogs and articles for the CHRO to build and maintain executive thought leadership.
Visual Content & Design Projects: Conceptualise, shoot, and edit multimedia assets (photography, videography, and video edits) and design graphic posters and artifacts for internal teams.
Campus & University Relations: Design and develop campus recruitment decks, university relations collaterals, and seasonal hiring communication campaigns.
Operational & Merchandising Support: Creative agency coordination and vendor relations for custom apparel and gifting kits (including Diwali kits), and manage new joiner kits.

Experience and Qualifications:

Master's degree in English, Journalism, Marketing, Communications, or a related field (or a Bachelor's degree with equivalent hands-on experience).
3 to 4 years of hands-on experience in internal communications, content creation, copywriting, and employer branding.

Must have Competencies:

Copywriting & Content Editing: Exceptional writing, editing, and proofreading skills with a mastery over grammar, style, and brand voice across both short-form and long-form formats.
Graphic Design & Collateral Creation: Advanced proficiency in design tools like Canva or Photoshop to create decks, posters, and visual artifacts in line with brand standards.
Multimedia Production: Hands-on capability in video editing (using Premiere Pro or equivalent) and basic photography/videography to create internal video campaigns and stories.
Internal Communications Strategy: Strategic ability to understand stakeholder communication requirements and establish internal calendars and plans.

Good to have Competencies:

Employer Branding & Social Media Management: Experience in external employer storytelling, particularly on platforms like LinkedIn and Substack, to drive talent acquisition and engagement.
Vendor & Merchandise Management: Capability to coordinate sample-making, custom apparel, and gifting kits with external vendors while managing inventory.
Leadership Ghostwriting: Skill in translating leadership insights into engaging written formats like blogs, executive messages, and scripts.
Collaborative Systems & Inbox Tools: Familiarity with managing collaborative platforms to route operational queries.

Want to know more?

At Ather, we’ve built India’s first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally. Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.
Careers site Substack

Be You, With Us

The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to shape the Ather journey.