About the role
We are seeking an ambitious, tech-forward Digital Marketing Specialist (5+ years experience) based in New Zealand for a full-time commercial contract role.
This role is designed for a performance marketer who already leverages AI to execute at twice the speed of conventional teams. Your mission: deploy AI-driven search strategies to secure and hold Page 1 Google rankings, manage large-scale international PPC budgets, analyze performance data, and aggressively grow our inbound qualified inquiry pipeline while expanding our global brand presence.
About SLAYSON Group
The SLAYSON Group of companies designs and manufactures high-performance, precision-engineered protective enclosures and connector hardware for critical Defence, Infrastructure, and Industrial applications.
Our products protect mission-critical equipment in the world's harshest environments. We have substantial, established sales pipelines across Tier-1 markets, with our primary focus on the United States, Canada, the United Kingdom, and Europe, alongside active expansion into APAC and the Middle East.
We operate with an agile, high-velocity mindset. We work directly with our Managing Director, eliminate corporate layers, make decisions fast, and run an aggressive, AI-first operation to lead our sector.
Key responsibilities
AI Implementation Across Marketing: Actively deploy and demonstrate proven workflows using modern AI tools across every function—accelerating keyword clustering, competitor analysis, ad copy testing, search intent mapping, and analytics interpretation
Page 1 Technical & Authority SEO: Own global search rankings. Execute technical audits, schema markup, search architecture, and authority acquisition to secure Page 1 dominance for high-value defence and industrial search terms
Large-Budget Global PPC: Manage, optimize, and scale substantial paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn, and targeted paid channels targeting engineers, project leads, and procurement teams across North America and Europe
Data Analytics & Conversion Optimization: Relentlessly track user behavior, conversion funnels, and inquiry sources using GA4, GTM, and modern attribution setups. Translate data into actionable optimizations that drive commercial inquiries
Brand Growth & Market Localization: Adapt messaging, terminology, and visual presence to match engineering expectations and procurement cultures in the US, Canada, the UK, Europe, APAC, and the Middle East
Cross-Functional Collaboration: Partner directly with the Managing Director and in-house CAD/engineering team to turn technical specifications, 3D models, and product configurators into high-converting digital inquiry assets
About you
5+ year's experience with a proven track record in digital marketing driving inbound inquiry and revenue growth for technical, industrial, or B2B brands
Demonstrated ability to integrate AI software into day-to-day operations across PPC campaign management, SEO research, content optimization, and workflow automation
Demonstrated SEO Results: Track record of achieving and sustaining top Page 1 rankings in competitive search environments
PPC Budget Management: Hands-on experience deploying and scaling substantial PPC ad spends with strict CPA and ROI discipline
Web Development Literacy (Required Skill): Practical working understanding of front-end web fundamentals (HTML, CSS, CMS platforms) to coordinate landing page updates, technical tracking setups, and schema deployments directly without third-party delays
Self-Directed Operator: Commercially sharp, highly accountable, and comfortable operating autonomously under a full-time contract structure
Engagement: Full-time, long-term commercial contract.
Location: Remote within New Zealand (collaborating with executive leadership and covering core international operational windows).
Pace: High-accountability, decisive commercial environment where performance directly drives global sales growth.