Job Description – Google & Meta Ads Specialist

Position: Digital Advertising Specialist (Google Ads & Meta Ads)

Experience: 2–3 Years

Job Location: Coimbatore, Tamil Nadu

Employment Type: Full-Time

Department: Digital Marketing

Educational Qualification:

Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field.

## Job Summary

We are looking for a results-driven Google & Meta Ads Specialist with 2–3 years of hands-on experience in planning, executing, managing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).

The ideal candidate should have strong expertise in lead generation, performance marketing, audience targeting, campaign optimization, and analytics, with a focus on maximizing ROI and generating quality leads.

## Key Responsibilities

### 1. Google Ads Management

- Plan, create, and manage Google Search, Display, YouTube, and Performance Max campaigns.

- Conduct keyword research, competitor analysis, and audience targeting.

- Optimize bidding strategies, ad copies, and landing pages to improve conversions.

- Manage campaign budgets and monitor cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).

- Implement conversion tracking using Google Tag Manager and GA4.

### 2. Meta Ads Management (Facebook & Instagram)

- Create and manage lead generation, traffic, engagement, and conversion campaigns.

- Manage campaigns through Meta Ads Manager and Meta Business Suite.

- Develop effective audience targeting strategies, including Custom Audiences, Lookalike Audiences, and retargeting.

- Conduct A/B testing of ad creatives, copies, audiences, and placements.

- Optimize campaigns to improve lead quality and reduce acquisition costs.

### 3. Performance Marketing & Lead Generation

- Develop paid advertising strategies to achieve monthly lead generation targets.

- Monitor campaign performance and continuously improve conversion rates.

- Coordinate with the creative and content teams for advertising materials.

- Analyze landing page performance and recommend improvements.

- Track lead quality and campaign effectiveness through CRM or lead management systems.

### 4. Analytics & Reporting

- Monitor and analyze campaign performance using Google Analytics 4, Google Ads, and Meta Ads Manager.

- Prepare daily, weekly, and monthly performance reports.

- Track key performance indicators, including impressions, CTR, CPC, CPL, CPA, conversions, and ROAS.

- Provide actionable recommendations to improve advertising performance and budget utilization.

## Required Skills & Qualifications

Experience & Technical Skills:

- 2–3 years of practical experience managing Google Ads and Meta Ads campaigns.

- Strong knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.

- Experience in lead generation and conversion-focused advertising.

- Knowledge of Meta Pixel, Conversions API, and conversion tracking.

- Experience with remarketing, audience segmentation, and A/B testing.

- Ability to manage multiple campaigns and advertising budgets independently.

- Strong analytical, reporting, and communication skills.

- Proficiency in Microsoft Excel or Google Sheets.

## Preferred Qualifications

- Google Ads Certification.

- Meta Certified Digital Marketing Associate or similar certification.

- Experience in education-sector marketing, student admissions, or institutional lead generation.

- Knowledge of CRM integration and lead tracking.

- Basic understanding of SEO and landing page optimization.

## Key Performance Indicators (KPIs)

- Number of qualified leads generated.

- Cost per Lead (CPL) and Cost per Acquisition (CPA).

- Lead-to-conversion ratio.

- Click-Through Rate (CTR) and Conversion Rate.

- Return on Ad Spend (ROAS), where applicable.

- Campaign budget efficiency and overall performance.

## What We Expect

- Ability to independently manage Google and Meta advertising campaigns.

- Strong focus on generating high-quality leads at an optimized cost.

- Data-driven decision-making and proactive campaign optimization.

- Ability to work collaboratively with marketing, design, and admissions teams.

- Regular performance reporting and continuous improvement.

Experience Required: 2–3 Years

Work Location: Coimbatore

Salary: Based on experience and skills

Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field.