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Digital Advertising Specialist

Google Ads • Performance Max • Conversion Tracking

Are you looking for a new challenge?

We're looking for a Digital Advertising Specialist to join our growing team - someone who lives and breathes Google Ads and loves turning ad spend into real leads and sales for our clients.

If you know your way around Search, Performance Max, Shopping, Display, and YouTube campaigns, love digging into GA4 data to find the next optimisation, and care about getting conversion tracking right, this role is for you. You'll be hands-on in the accounts every day, building and refining campaigns that help businesses win.

At Digital Influence, we believe paid media only works when it's built on accurate data and sharp strategy. You'll sit in a client pod with Account Managers, Growth Partner Specialists, and our SEO/AEO and creative teams. Day-to-day comms and creative production are handled for you, but on key accounts you'll be in the room with clients, owning the strategy from the first conversation through to launch.

What You'll Be Working On

You'll manage Google Ads accounts for a mix of clients across e-commerce, local services, trades, and hospitality. Expect to work on things like:

  • Building and launching Search, Performance Max, Shopping, Display, and YouTube campaigns

  • Daily and weekly account checks - pacing, spend, search terms, and bid strategy performance

  • Keyword research, match-type strategy, and negative keyword management

  • Writing and testing responsive search ads, assets, and extensions

  • Setting up and auditing conversion tracking in GA4 and Google Tag Manager

  • Managing Google Merchant Centre feeds for Shopping and Performance Max

  • Building remarketing and audience segments that actually move the needle

  • Reporting on results through GA4, Looker Studio, and our DI Live client dashboard

  • Briefing Display, YouTube, and PMax assets through our designer and automated creative workflow

  • Feeding clear, accurate insights to Account Managers and clients so they always know where they stand

  • Keeping ClickUp tasks up to date so every account stays on schedule

Responsibilities

Campaign Build and Management — Google Ads Across Every Format

  • Plan, build, launch, and manage Google Ads campaigns across Search, Performance Max, Shopping, Display, and YouTube

  • Structure accounts and campaigns logically so they're easy to optimise, scale, and report on

  • Conduct keyword research and manage match types, negative keyword lists, and search term reviews

  • Write compelling ad copy and manage assets, sitelinks, callouts, and other extensions

  • Select and manage bid strategies aligned with each client's goals — leads, sales, ROAS, or CPA

Optimisation - Turning Data Into Better Results

  • Monitor performance daily - pacing, spend, CPA, ROAS, conversion rate, and impression share

  • Make data-driven adjustments to bids, budgets, audiences, keywords, and ad copy

  • Run structured A/B tests on ads, landing pages, and audiences, and document what you learn

  • Build and refine audience segments, remarketing lists, and customer match audiences

  • Identify wasted spend quickly and redirect budget to what's working

Tracking and Measurement - Getting the Data Right

  • Set up, audit, and maintain conversion tracking using GA4 and Google Tag Manager

  • Implement enhanced conversions, offline conversion imports, and call tracking where relevant

  • Manage Google Merchant Centre accounts and product feeds, resolving disapprovals and errors

  • Ensure every campaign is measured accurately so decisions are based on real numbers

Reporting and Collaboration - Insights the Team Can Act On

  • Compile clear performance reports using GA4, Looker Studio, and our DI Live dashboard

  • Translate results into plain-language insights for Account Managers and Growth Partner Specialists

  • Brief creative assets for Display, YouTube, and Performance Max through our set ClickUp process. Depending on the job, your brief goes to our graphic designer or to our automated creative workflow. 

  • Work alongside the SEO/AEO pod to align paid and organic strategy and landing page performance

  • Flag risks, opportunities, and account issues early.

  • Lead strategy conversations with clients on key accounts: present the plan, agree the approach, and own implementation from brief to launch

What Success Looks Like

  • Client campaigns are hitting their CPA, ROAS, and lead targets - and improving month on month

  • Conversion tracking is accurate across every account you manage

  • Budgets are paced correctly, with no surprises at the end of the month

  • Wasted spend is spotted and fixed fast

  • Your reporting and insights are accurate and easy for the team to turn into client updates

  • You're proactively bringing new ideas and testing opportunities before anyone has to ask

Requirements

  • 2+ years of hands-on experience managing Google Ads campaigns, ideally in an agency environment

  • Proven experience across Search and Performance Max, with working knowledge of Shopping, Display, and YouTube

  • Google Ads certified (Search, Display, and Shopping preferred)

  • Solid grasp of GA4 and Google Tag Manager, including conversion tracking setup and troubleshooting

  • Experience with audience segmentation, remarketing, and automated bid strategies

  • Strong analytical skills - you're comfortable in the numbers and can explain what they mean

  • Clear written communication - you can write sharp ad copy and turn data into useful insights

  • Ability to manage multiple accounts and deadlines simultaneously without dropping the ball

  • A sharp eye for detail - in the brief, the build, the budget, and in the report

Bonus points if you have experience with:

  • Google Merchant Centre and product feed management

  • Looker Studio reporting and dashboards

  • Meta Ads or Microsoft Ads

  • Google Ads scripts or automation tools

  • Landing page and conversion rate optimisation

  • AI tools such as Claude or Gemini for research, analysis, or ad copy

Benefits

  • World-class training and one-on-one mentoring

  • Career progression with the company as we grow

  • Flexible working hours

  • Work in the office or at home — we offer five WFH days per month

  • Work on genuinely interesting projects with a great roster of clients

  • Join a tight-knit, high-performing team that celebrates wins

  • Be part of a business that is genuinely leading the way in digital marketing

Important

To be clear, the person we're looking for must be detail-oriented, super organised, love learning, and have a can-do, get-it-done attitude. You'll be managing real client budgets with real expectations — so accuracy, accountability, and the ability to deliver consistently at a high standard are non-negotiable.

At Digital Influence, we believe in doing things right for our clients. This role is an ideal opportunity for someone who thrives on data, loves the craft of Google Ads, and takes pride in campaigns that deliver measurable results.

Our core values are simple:

  • Be Team Focused

  • Results, Not Reasons

  • Courage over Comfort

  • Influence Through Insights

  • Address the Elephant, Eat the Frog

How to Apply

So if you love winning, get excited by a well-optimised account, and are ready to hit the ground running, we'd love to hear from you.

When applying, please include:

  • Two or three examples of Google Ads work you've done: campaigns built, CPA or ROAS improvements, budgets managed, or tracking set up

  • A brief answer to this: Tell us about a Google Ads campaign that had a real impact. What did you do, and why do you think it worked?

Have fun and take action.

Scott Wilson | Founder, Digital Influence