Primary Function The Vice President of Marketing provides executive leadership for the company’s marketing strategy, brand, customer engagement, and growth initiatives. This position translates market, customer, competitive, and industry insights into strategic priorities that strengthen market position, drive demand, and support profitable growth across the organization. The Vice President leads the marketing organization, oversees strategic resources and technology, and partners with executive and business leaders to align marketing capabilities with company objectives and deliver measurable business results.  Essential Duties  Enterprise Marketing Strategy & Business Growth  Develop and lead 3 to 5-year marketing strategies aligned with company objectives and long-term growth priorities  Translate market, customer, competitive, and industry insights into growth strategies, market opportunities, and go-to-market priorities  Lead market coverage, segmentation, and opportunity analysis to identify new products, services, ventures, and market expansion opportunities  Establish marketing strategies and performance objectives for assigned Caterpillar business segments  Partner with executive and business leaders to align marketing priorities with Sales, Rental, Product Support, Service, Customer Experience, HR, IT, and GP Academy objectives  Demand Generation, Customer & Brand Strategy  Lead enterprise demand-generation strategies that improve lead quality, conversion, pipeline contribution, and sales effectiveness  Establish customer lifecycle, channel, and engagement strategies that strengthen acquisition, loyalty, and retention  Lead brand positioning and market presence across Gregory Poole, Caterpillar, Rental, Product Support, Service, digital channels, events, and customer communications  Oversee digital, website, social media, onboarding, advertising, and promotional strategies to strengthen customer engagement and market presence  Partner with Caterpillar/OEM representatives to align marketing strategies, product launches, customer initiatives, and brand standards  Marketing Technology, CRM & Analytics  Set the strategic direction for CRM, marketing technology, digital channels, automation, analytics, attribution, and data management  Partner with IT and business leaders to establish technology roadmaps that improve lead management, sales effectiveness, customer engagement, and marketing performance  Establish enterprise marketing KPIs, dashboards, attribution models, and performance reporting to measure business impact  Govern customer data quality, segmentation, CRM processes, and marketing systems to support effective decision-making  Evaluate emerging technologies and develop e-business strategies that advance marketing capabilities and business objectives  Cross-Functional Leadership & Resource Management  Build strong partnerships across Sales, Rental, Product Support, Service, Customer Experience, Technology, GP Academy, and Caterpillar/OEM organizations  Lead integrated planning for major campaigns, product launches, customer initiatives, and sales enablement programs  Establish marketing priorities, resource allocation, and operating plans based on business needs and expected return  Oversee the marketing budget, vendor and agency relationships, and investments to maximize ROI and support strategic priorities  Provide executive reporting on marketing performance, pipeline contribution, market position, customer engagement, and strategic initiatives  Marketing Organization Leadership & Development  Provide executive leadership for the marketing organization and establish its vision, structure, priorities, and capabilities  Lead, coach, and develop marketing leaders and associates across campaign strategy, digital marketing, content, analytics, CRM, events, brand, and sales support  Establish performance expectations and accountability for organizational and individual results  Oversee hiring, development, succession planning, performance management, and resource planning  Foster a data-driven, customer-focused culture that promotes collaboration, innovation, and continuous improvement  Minimum Requirements  Education  Bachelor's degree in marketing or related field.  Work Experience  10+ years' experience in Marketing/ Advertising or related field  5+ years of supervisory experience.  Physical  Ability and willingness to travel as required.  Must be able to sit for long periods using the telephone and computer.  A valid driver’s license is required.  Other  Strong analytical and business acumen.  Demonstrated ability to effectively interface with executive management.  Must have intermediate PC skills in MS Office, especially Excel and Word.  Must have strong, professional negotiation and reasoning skills.  Knowledge of communication principles, media, and marketing techniques.  A wide degree of creativity is expected.  Excellent written, verbal, presentation, and interpersonal communication skills.