dreamwork_
Home · Groovy Group · E-commerce Manager - Sportsfuel

About us

Groovy Group is home to Sportsfuel, Nothing Naughty and Clean Nutrition, a group of fast-moving New Zealand sports nutrition and health food brands. Sportsfuel is our sports nutrition retailer, with a busy online store and 10 retail stores across the North Island, and online is at the heart of how we grow.


The role

We're looking for an E-commerce & Performance Lead to own everything e-commerce for Sportsfuel. You'll grow online sales profitably, starting from profit and working backwards. You'll run paid advertising, promotions and the website, and lead the weekly rhythm that keeps the business on track.

This is a senior role with real ownership. You'll get hands-on training and support as you settle in, and within six months you'll be running Sportsfuel e-commerce end to end.


What you'll do

  • Own Sportsfuel's online performance, with a weekly focus on profit, not just revenue

  • Manage Google Ads efficiently to get the most out of the channel, within the agreed monthly budget

  • Pace spend through the month and report on how the budget is performing

  • Plan, run and measure promotions from the data, working with our buyer, across online and our stores

  • Take full responsibility for the website (management, improvements and upgrades), working with our developers

  • Continuously improve conversion, AOV and the shopping experience

  • Manage email automations and segmentation

  • Look after tracking and analytics (GA4, pixels, Merchant Center) so the numbers can be trusted


What you'll bring

  • 3 to 5 years in e-commerce or performance marketing, ideally with a growing DTC or retail brand

  • Hands-on Google Ads experience, including Shopping campaigns; Meta experience is a plus

  • Strong Shopify experience, and comfort briefing developers

  • Commercial thinking: you understand margin and manage to profit, not just ROAS

  • Confidence with GA4, tracking setup and Excel or Google Sheets

  • Sports nutrition or supplements knowledge is a big plus. You'll need to learn a large range fast

  • You use AI tools to get more done, and you'll show us how

  • Experience with email automations and segmentation is a plus

  • Organised and analytical, with strong problem-solving skills

  • A customer-first mindset

  • Excellent communication skills


Why Groovy Group

  • Real ownership of a well-known brand's online channel

  • A team that values learning, speaking up, evidence over opinion and moving fast

  • Hands-on training and ongoing support from a senior digital lead

  • Staff discount, plus snacks and coffee in the office


How to apply

Could you see yourself at Sportsfuel?

1. First apply via Seek with your CV in PDF format so we can keep track of all applications.

AND (step 2 is very important)

2. Then email Lauren at [email protected] to discuss the role. Tell her about yourself, share some of your experience, and explain why we need you on the team. Include an e-commerce or paid ads result you're proud of, and how you measured it. If you don't email, you won't be considered.

We look forward to hearing from you!