Job Title Sales Development Executive
Location Based in Mumbai
Reporting to Sales Manager / Business Development Lead
Employment Full time/Permanent
Role Objectives
The Sales Development Executive will play a critical role in driving the company's new business pipeline through highly targeted, research-led outbound prospecting.
The primary objective of this role is to identify and engage relevant B2B organisations, research target accounts and key decision-makers, conduct intelligent cold outreach and virtual conversations, and generate qualified meetings and sales opportunities for the Sales and Business Development team.
This is not a transactional telecalling role. The successful candidate will be expected to conduct well-researched outbound prospecting, understand the target organisation before making contact, navigate through complex corporate structures, identify the right stakeholders and decision-makers, and secure relevant meetings for the Sales/BD team.
The role will work closely with Sales and Business Development Managers to build a strong and continuously evolving pipeline of target prospects and convert cold accounts into qualified, sales-ready or "warm" leads through effective research, outreach, probing and follow-up.
Key Responsibilities
- Research and identify target companies and relevant CXO-level / senior decision-makers.
- Build and maintain a live database of well-targeted prospects using B2B databases, LinkedIn, company websites and other research tools.
- Conduct well-researched cold calls and outbound outreach, with a clear understanding of the prospect's business and potential safety requirements.
- Reach out to CEOs, MDs, COOs, Directors, Heads of Safety/EHS, Facilities, Operations, Engineering and other relevant stakeholders.
- Fixing 4-5 meetings every week by making a minimum of 40 calls per day, while constantly creating a pipeline of meetings.
- Achieving the closure value target set for each month, in joint collaboration with Sales.
- Navigate through organisations, identify the right decision-makers and secure relevant meetings for Sales / Business Development Managers.
- Use effective probing and follow-up to understand prospect requirements and qualify opportunities before handover.
- Work closely with Sales to identify priority accounts, target sectors and improve the quality of leads and meetings generated.
- Maintain accurate CRM records, prospect data, call status and follow-up actions.
- Track outreach, meetings, qualified leads and other agreed performance metrics.
Target Sectors
Manufacturing, Engineering, Chemicals, Pharmaceuticals, FMCG, Warehousing & Logistics, Real Estate, Facility Management, Commercial Offices & Business Parks, IT Parks, Malls, Retail, Hospitality & Hotels, Healthcare & Hospitals, Educational Campuses, Data Centres, Infrastructure & Construction, Power & Energy, and other large organisations with significant workplace, facility or operational safety requirements.
Experience & Qualifications
- Proven experience in cold calling and securing meetings with senior decision-makers / CXO-level executives.
- Strong research and account-prospecting skills.
- Excellent communication, telephonic probing and relationship-building skills.
- Ability to navigate large organisations and reach the right stakeholders.
- Experience using B2B prospecting tools, LinkedIn and CRM systems; Salesforce experience preferred.
- Strong Excel and database hygiene.
- Graduate; fluent in English and Hind
Success in the Role
Success will be measured by the ability to build a high-quality prospect pipeline, engage the right decision-makers through intelligent outbound outreach, generate qualified meetings and consistently support Sales / Business Development in creating new business opportunities.