EarnLearn helps people build skills for life through quality, work-based training across Aotearoa's infrastructure and specialist trades sectors. Their team plays a vital role in supporting learners and employers, creating meaningful learning experiences and helping people build confidence, capability and long-term career opportunities.
About the Role
The Marketing Advisor plays a key role in supporting the development and delivery of marketing strategies. This role is responsible for overseeing marketing campaigns, managing content creation, social media channels and paid media activity, and working with external agencies to drive engagement.
Key Responsibilities
- Assist in the development and delivery of the marketing plan.
- Report on marketing performance across channels, using data and analytics to make informed decision making
- Liaise with external suppliers and vendors to ensure deliverables are on time
- Create and deliver effective communications to EarnLearn's key audiences.
- Assist in managing the EarnLearn brand, updating templates, documents and brand guidelines.
- Assist in managing EarnLearn's owned digital platforms, including websites and social media, and collaborate with internal stakeholders to deliver social media campaigns
- Set up and manage ongoing paid media activity on Meta and other digital channels, as identified in the marketing plan.
- Work with external agencies to brief, plan and manage paid media campaigns, ensuring activity is delivered on time, on brief and on budget.
- Manage EarnLearn's event calendar, including logistics and collateral for conferences and trade shows, and support internal teams to deliver events throughout the year that engage target audiences.
About You
- Minimum of 3-5 years' experience in a marketing role.
- Tertiary qualification in marketing or similar.
- Excellent written and verbal communication skills, with the ability to craft clear, concise messaging and adapt to various audiences and platforms.
- Experience with digital marketing tools and platforms such as Google Analytics, Canva and CRMs.
- Knowledge of SEO and basic digital marketing principles is preferred, along with a drive to stay up to date with industry trends and best practice.
- Experience with the Adobe Creative Suite, specifically InDesign and Photoshop (preferred but not essential).
- Proficient in Microsoft Office Suite, particularly Word, Excel and Outlook.
- Strong customer service orientation, with the ability to respond effectively to queries and engage stakeholders with professionalism and courtesy.
How to Apply
If you're interested in this opportunity, please apply today. For more information contact Jing Li on 0274287725
Robert Walters endeavours to review all applications in a maximum of five working days. If you have not received correspondence within this timeframe please do not hesitate to contact Jing Li on 04 471 9720.