Associate Manager, Research Enablement (PCM)

Role Summary

We are looking for a strategic, hands-on digital marketing professional who can independently lead research, solutioning and proposal development for complex client opportunities. The role will require strong Paid Media expertise, a consultative approach to problem solving, the ability to translate data and market intelligence into compelling recommendations, and end-to-end ownership of opportunities. The individual should be comfortable working across Paid Media, Analytics, MarTech, CRO/Experience and broader digital marketing workstreams, while engaging senior internal and client stakeholders.

Key Responsibilities

Lead research, solution design and development of complex digital marketing proposals aligned to client business objectives.
Own Paid Media solutioning across Google Ads (Search, Display, Video, Shopping/PMax), Meta and other relevant platforms, including campaign strategy, audits, optimization opportunities and media planning.
Translate business challenges into structured hypotheses, analyses and actionable recommendations using client data, market research and competitive intelligence.
Own opportunity management from understanding the brief and shaping the approach through solution development, reviews, proposal creation and final presentation.
Develop compelling storylines and executive-ready presentations that clearly connect insights, recommendations, business impact and value.
Partner with cross-functional teams across Paid Media, SEO/GEO, Analytics, MarTech, CRO/Experience and Creative to build integrated solutions.
Engage senior stakeholders to understand business priorities, challenge assumptions where appropriate and communicate recommendations confidently.
Conduct market, competitor, audience and channel research to identify growth opportunities and support strategic recommendations.
Demonstrate strong commercial thinking by connecting marketing recommendations to measurable business outcomes and investment decisions.
Manage multiple concurrent opportunities with high standards of quality, speed and stakeholder communication.
Use AI and automation thoughtfully to improve research, analysis, media planning and solution-development workflows while ensuring appropriate validation of outputs.

Desired Skills & Experience

8–10 years of overall experience, with strong relevant experience in digital marketing, performance marketing, consulting, strategy or pre-sales/solutioning.
Strong hands-on understanding of Paid Media, particularly Google Ads and Meta, including campaign architecture, optimization, measurement and account audits.
Experience developing digital marketing strategies, media plans, business cases and client proposals.
Strong opportunity-management capability, with the ability to take an ambiguous brief and independently structure the problem, identify analyses required and drive it to a recommendation.
Strong analytical and numerical skills, with proficiency in Excel and the ability to turn data into insights rather than simply report metrics.
Excellent storytelling, storyboarding and PowerPoint skills, with experience presenting complex ideas to senior stakeholders in a simple, persuasive manner.
Strong business acumen and the ability to connect digital marketing recommendations to client objectives, customer journeys and commercial outcomes.
Familiarity with competitive intelligence, audience research and digital marketing research tools.
Working knowledge of AI-enabled workflows/automation for research, analysis and marketing solution development would be valuable.
Ability to work effectively across functions, manage ambiguity and independently drive multiple time-sensitive opportunities.
Agency, consulting or similar solutioning/pre-sales experience would be a strong advantage.