We're on the hunt for a marketing superstar to join our growing in-house Tauranga based team to help with the effective development and delivery of our seasonal marketing calendar and strategies across multiple markets, channels, categories and customer segments.
A BIT ABOUT THE ROLE
Reporting to the Chief Marketing Officer the overall purpose of the Marketing Manager role is to manage the execution and optimisation of Stoney Creek’s local and global marketing plans to successfully achieve our brand, growth, sell in and sell through targets. This includes helping to lead our talented team of marketing specialists to deliver effective product marketing collateral, marketing communications, integrated advertising campaigns, trade marketing & promotions, social media & digital marketing, and tactical sales support initiatives that successfully achieve strong ROI throughout the lifecycles of our various products, categories and D2C and B2B sales channels both locally and globally.
You will be responsible for:
Product Marketing - Support the CMO and lead the marketing team to deliver the strategic marketing plan/calendar. You'll be responsible for the end-to-end development of all product marketing collateral, events/trade shows, product packaging/swing tags, integrated media campaigns, B2B and B2C marketing communications, advertising and promotions.
New Product Launches & product lifecycle management - Collaborate with the Design, Production and Sales Teams and lead the marketing team to create effective ‘go-to-market’ launch campaigns and initiatives. You'll champion bringing new products, technologies and purpose-built features to life through the creation of best in class marketing communications, content, packaging, merchandising, sales support collateral and B2B and D2C advertising.
Content, Collateral and Communications - Manages and maintains the annual marketing calendar/planner and leads the marketing team to deliver projects on time and on budget. This includes the successful omni-channel delivery of all marketing activities such as developing market-ready content and collateral, tech talk videos, catalogues/flyers, website banners and copy, product and lifestyle photography, sales toolkits, presentations and product iconography.
Trade Marketing - Supports the CMO, COO and Category/Sales teams with the development and delivery of the strategic trade marketing plan across our reseller partners and B2B channels. Includes developing and presenting trade presentations/proposals, retail partner marketing plans, merchandising solutions, promotional and training events, value add and sell-through promotions, media kits, B2B portals, and regular email communications.
E-Commerce, Website and Digital Marketing - Supports the CMO and E-Commerce Specialist with the development and delivery of the strategic digital marketing plan. Leading the marketing, digital and customer experience teams to successfully meet day-to-day e-Commerce performance targets of the Stoney Creek website/s and integration of trade and product marketing campaigns throughout our digital channels.
Marketing Research, Insights and Reporting - Conducts regular marketing research, reporting and analytics to provide valuable industry, consumer and competitor insights. Ensuring these are communicated, easily interpreted and utilised throughout the business.
Marketing Team Leadership, Budgeting, Admin and Support - Drives the day-to-day guidance of the marketing team, ensuring that all planners, briefs, budgets, reports and communications are up to date and being effectively utilised by the team. Leading by example, the marketing manager will help to manage, maintain and improve our planners, SOP's, reporting and help to positively influence cultural and high performance expectations. Working closely with the SMO to ensure that all marketing and business requirements are delivered on time, to budget and that as a team we deliver on our mission to maximise the customer's experience.
DESIRED SKILLS, EXPERIENCE AND PERSONAL ATTRIBUTES
At least 5+ years’ experience working in a leadership role within a product marketing or retail marketing team. Apparel or outdoors industry experience is an advantage.
Experience with delivering effective B2B and D2C product marketing initiatives, with a proven track record of ‘Go-To-Market” and ‘sell-in/through’ initiatives.
Proven flair and initiative in creating effective marketing content, presentations and collateral across e-Commerce, Retail and B2B/corporate channels.
Experience working with backend website CMS platforms, CRM, inventory management and email campaign software.
Proven experience turning consumer and product insights into action and winning sales & marketing initiatives.
Undeniable drive, passion and hunger to work with purpose-built technical products and a brand with a relentless focus on innovation.
Ability to translate either your passion, upbringing or experience within the outdoors or rural NZ industries, into effective marketing insights, customer empathy, performance or productivity.
Have an unwavering work ethic - you're a hard worker, that is punctual and committed to getting the job done.
Exceptionally organised, disciplined and self-motivated - you're just as at home buried in budgets, calendars and spreadsheets as you are in advertising, content creation or brainstorming ideation.
Ability to juggle competing priorities and meet deadlines
A capable problem solver with a can-do positive attitude.
Exceptional collaboration and relationship-building skills
Having Graphics Design skills are advantageous (Adobe InDesign, Photoshop) as well as a natural flair for Photography and/or Videography
Proficient in Microsoft Office – Particularly PowerPoint, Word and Excel
Strong presentation and communication skills
Strong analytical and numeracy skills
You're not intimidated by what you don't know - you are someone who is curious, always wanting to be better, coachable and willing to ask questions and learn.
Enthusiastic, professional with a ‘can‐do’ attitude
Committed to working as a member of the team
Pragmatic and results-oriented
Flexibility, adaptability and willingness to take on a wide range of tasks
Travel and after hours event/trade show work will be required.
At Stoney Creek®, we operate across multiple competitive and fast paced global industries, so you'll need to be able to work under pressure and to tight seasonal deadlines. Exceptional organisation, time management and communication skills are a must and will help to ensure you flourish in our recognised culture of family values and high-performance teams that work together.
This truly is an exceptional opportunity to work in a rewarding creative career with a leading and trusted NZ brand.
If you've got what we're hunting for, then prove your passion, innovation and creativity and show us just how much you want this job. We're looking for that special candidate who knows how to market themselves and stand out amongst the clutter.
Send your career defining applications including your CV and cover letter through Seek or to [email protected].
Applications close Friday 20th November
A BIT ABOUT US
Stoney Creek® is a NZ born and bred, now global outdoor clothing and equipment company that has been built around core values of trust, people, innovation, performance and history. We are deeply immersed within the rural, hunting, fishing, outdoor and workwear industries of NZ and other global markets. We have a high-performance culture where our entire team looks to continuously raise the bar and strive for excellence in all that we do. Our products have real purpose and maximise the experiences of our customers. It's our obsession with the customer's experience that fuels our product design, our innovation and our company culture.