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Home · Polycab · MSR-Influencer Management-Jaipur

Group Company: Polycab India Limited 

Designation: Market Sales Representative (MSR)

Office Location: Jaipur

Position description:

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

 

 

Primary Responsibilities: 

Business development

  • Identify, convert and engage new influencers as per targets

  • Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.

  • Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

 

Influencer management and expansion

  • Own Influencer engagement and targets for the area and ensure 100% adherence to plan

  • Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices

  • Lead site visits for contractors in the area and drive conversions and engagement

Conduct regular electrician meets and contractor meets as per plan –

  • Discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc

  • Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app

  • Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Process initiatives

  • Complete trainings as per the defined training calendar

  • 100% adherence to KPI monitoring process 

 

Reporting Team

  • Reporting Designation: Market Support Manager

  • Reporting Department: Influencer Management 

Educational qualifications preferred

  • Graduate 

Measurable Deliverables : 

  • Number of new influencers onboarded

  • Number of active influencers scanning on the system

  •  % Tertiary sales captured on Loyalty program app

  • Premium portfolio contribution

  • Influencer meets as per plan / target

  • Campaigns/Initiatives/project(s) as per plan/target

Skills and Functional Competencies: 

  • Goal oriented: Proven history of sales record, sets clear priorities & meets targets

  • Result oriented: entrepreneurial and self-motivating, good planning and organizational ability

  • Excellent sales and negotiation skills, and high commercial and business awareness

  • High level of communication ability and presentation skills, energized and enthusiastic, ability to build

  • strong relations with key customers

  • Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible

  • Self-starters, resilient, resourceful, and able to perform under pressure

  • High market presence & regular interaction with all stakeholders, should know the geography well