Marketing Intelligence Specialist at Shangri-La Group in Beijing, China

Marketing Intelligence Specialist

China World Hotel, Beijing

China World Hotel, Beijing is ideally located in Beijing’s central business district (CBD) and is attached to one of the largest malls in Beijing, the China World Mall.
The hotel is the gateway to your historical exploration of the capital city, such as the Great Wall, Tiananmen Square, Forbidden City, Temple of Heaven, hutongs, Houhai Bar Street, Jing Shan, Qianmen and Beihai Park.
Guests have direct access from the hotel to China World Mall and Guomao subway lines 1 and 10 interchange station. China World Mall has indoor skating rinks, foreign-language bookstores, cinemas and over 90 restaurants covering the gamut of urban lifestyle interests – trendy cuisine, shopping, entertainment and other fun activities.
It is also about 35-minute drive from Beijing Capital International Airport.

We are looking for Marketing Intelligence Specialist.

As a Marketing Intelligence Specialist, we rely on you to:

Collect, maintain, and update market and competitor intelligence, including room rates, promotions, packages, hotel openings and other market activities.
Gather and analyze customer, booking and market data to identify business trends, source markets, and commercial opportunities.
Monitor online distribution channels and competitor pricing strategies and track emerging digital platforms and market developments.
Prepare regular market intelligence reports, presentations, and commercial performance analyses, including occupancy, ADR, RevPAR, and market share data.
Provide research, reporting and data support to Revenue Management, Sales and Marketing teams, and assist with budgeting, forecasting, and commercial projects.

We are looking for someone who:

Bachelor’s degree or above in Marketing, Hospitality Management, Data Analytics, or a related field.
At least 2 years of experience in hotel Sales & Marketing, revenue management, OTA operations, market research, or business analysis.
Strong market sensitivity with the ability to identify opportunities and risks from changes in pricing, demand, channels, and competitor actions.
Proficient in Excel, PowerPoint and analytical tools with the ability to translate data into actionable insights
Excellent communication and cross-functional coordination skills.
Proactive, detail-oriented, logical, and able to work efficiently in a fast-paced environment.
Fluent English and Chinese, both in written and verbal.

By applying to this position, you have read, understood and agreed to our Data Protection Policy. (if the hyperlink does not navigate you to the policy, please copy this URL and view in web browser: https://www.shangri‐la.com/group/careers/data‐protection)