Technical Sales Manager – Busway & Busbar Systems
UK & Europe | National and International Sales Remit
Take ownership of a high-profile growth opportunity
Join an established international electrical group

About the Company
R&M Electrical Group is an established global distributor of electrical products and engineered solutions. Founded in Southampton in 1987, the business now employs more than 330 people across over 24 locations worldwide and supports customers operating in a diverse range of industrial and commercial markets. As part of the Niedax Group, R&M combines an experienced local team with extensive international reach, trusted manufacturer partnerships and access to a broad portfolio of electrical products and supply-chain solutions.

The Opportunity

R&M Electrical Group is looking to appoint an ambitious and technically credible Technical Sales Manager to build, develop and drive its Busway and Busbar offering across the UK and Europe.
This is a significant opportunity for someone who wants more than a conventional account-management position. You will be given the platform to shape a growing business area, develop its route-to-market strategy and establish R&M as a recognised solutions provider within the Busway and Busbar sector.
Working with customers, consultants, contractors, project teams, manufacturers and internal stakeholders, you will take responsibility for identifying opportunities, developing specifications and converting technically complex projects into profitable business.

Key Responsibilities

As Technical Sales Manager, you will

Develop and implement a clear commercial strategy for the Busway and Busbar product offering across the UK and selected European markets.
Build a strong pipeline of project and specification-led opportunities across relevant industrial, commercial and infrastructure sectors.
Identify and engage with electrical contractors, M&E contractors, consultants, engineers, EPC organisations, panel builders, end users and project owners.
Establish relationships with key technical and commercial decision-makers, from design and specification through to procurement and project delivery.
Promote the technical and commercial benefits of Busway and Busbar solutions as an alternative to traditional cable-based power distribution.
Support customers in selecting suitable systems based on factors including current rating, configuration, installation environment, project timescale and future expansion requirements.
Deliver technical presentations, product demonstrations and commercial proposals to customers and project stakeholders.
Work with consultants and design engineers to influence specifications at the earliest possible stage of a project.
Manage opportunities through the complete sales lifecycle, including prospecting, qualification, technical engagement, quotation, negotiation and order conversion.
Coordinate with manufacturers, suppliers and internal technical teams to produce accurate and competitive system proposals.
Work closely with R&M’s projects, export, commercial, engineering and supply-chain teams to ensure a smooth transition from sale to delivery.
Negotiate commercial agreements while protecting margin, controlling risk and maintaining a strong value proposition.
Monitor competitor activity, market pricing, technological developments and emerging opportunities within the Busway and Busbar market.
Provide accurate pipeline information, sales forecasts and market intelligence to the senior management team.
Represent the business at customer meetings, trade events, exhibitions and industry networking opportunities across the UK and Europe.
Help develop the wider commercial proposition, including marketing content, technical literature, supplier relationships and potential stock or project-support requirements.
Become the internal subject-matter expert for Busway and Busbar systems, sharing knowledge with colleagues and helping the wider sales team recognise suitable opportunities.

About You
This opportunity would suit a commercially driven technical sales professional who understands how power-distribution projects are specified, sold and delivered.

You are likely to have

Previous experience selling Busway, Busbar, Busbar Trunking Systems or closely related low-voltage power-distribution solutions.
Preferably a strong understanding of electrical distribution within industrial, commercial, mission-critical or infrastructure environments.
Experience working with electrical contractors, M&E contractors, consultants, EPCs, system integrators, distributors or end users.
The ability to understand technical drawings, specifications, schedules and project documentation.
A consultative sales approach, with the confidence to discuss both technical and commercial requirements.
A proven track record of developing new business and converting high-value, project-led opportunities.
Experience managing extended sales cycles involving multiple technical and commercial stakeholders.
Strong presentation, negotiation and relationship-building skills.
The ability to create structure and momentum within a developing product area.
A high level of personal accountability, organisation and commercial awareness.
The confidence to operate independently while collaborating effectively with colleagues across sales, engineering, projects, procurement and operations.
A willingness to travel regularly throughout the UK and, where required, into Europe.
A relevant electrical or engineering qualification, although strong industry experience may be equally valuable.

The Package
A competitive package will be offered to reflect the seniority and importance of the appointment, with full details discussed during the recruitment process. The position will require regular UK travel and occasional European travel, so a full UK driving licence will be essential.