About the role
The purpose of the Consumer Insights Manager is to gather, analyse, interpret data and insights to inform business decisions, strategies, marketing campaigns, product development and other key initiatives.
Key responsibilities
Bring and keep people front and centre of the business
Synthesize data by integrating qualitative insights with quantitative data to create a comprehensive view of the consumer using various tools
Deliver best-practice market insights, enabling people focused strategies to shape the decisions the business makes around key brands, innovation and customer initiatives
Combine data from various sources to provide comprehensive views that inform growth strategies and business decisions
Be the subject matter expert and advisor to key stakeholders to ensure that people's intrinsic insights are embedded into all aspects of the business
Deliver insights and recommendations to the wider team, using data visualization tools to inform business strategies and performance outcomes
Design, develop, and implement actionable research programs for CP brands
Discuss specific business and brand health opportunities with Brand and recommend appropriate research design and plan
Lead and manage research projects according to the needs of the business to help deliver relevant insights and keep on top of trends
Oversee the development of advanced analytics dashboards that deliver real-time insights into operational performance
About you
At least 3 to 5 years of proven experience in a research or insights agency
Ideally with additional experience in the client side of a multinational or in an advertising agency strategy role or in an innovation agency
Experience in Consumer and Market Insights for innovation, mining trends, NPD insights
Experience in new product innovation, consumer feedback in innovation process that helps to learn, adapt and test online
Strong command of standard and evolving insights methodologies, including culture and data to solve complex business challenges and create or recommend appropriate action
Articulate and able to make impactful presentations and influence an audience
Strong ad hoc research background
Experience in U&A, Segmentation, Strategic and Brand Development Research including Innovation
About us
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals.