About the job

We're working with a growing business within the B2B sector to recruit a Digital Marketing Manager. This is an exciting opportunity to take ownership of digital marketing and demand generation, playing a key role in driving brand awareness, generating qualified leads and supporting commercial growth.

Key responsibilities

• Develop and deliver targeted demand generation strategies for key audiences, including installers, builders, specifiers and homeowners.
• Plan, execute and optimise multi-channel digital marketing campaigns across paid search, paid social, LinkedIn, email and organic social media.
• Build and develop an engaged installer and end-user community, including the introduction and management of loyalty or rewards programmes.
• Create compelling lead-generation content and resources, including installation guides, video content, product information and specification downloads.
• Work closely with the sales team to establish lead qualification criteria, scoring models and effective lead handover processes.
• Ensure all enquiries are accurately routed, tracked and followed up, with clear visibility of lead progression and commercial outcomes.
• Manage and develop the HubSpot Marketing Hub platform, including email marketing, audience segmentation, automated workflows, data quality and lead nurturing.
• Drive the ongoing development of marketing automation, reporting capabilities and CRM integrations, including integration with the company's ERP system.
• Take full ownership of the website, improving content, user journeys, landing pages, conversion rates and the stockist locator.
• Develop and implement an SEO strategy to increase organic visibility, website traffic and qualified enquiries.
• Publish, manage and optimise marketing content, including product pages, case studies, blog articles and campaign landing pages.
• Produce regular performance reports and marketing dashboards, tracking key metrics such as lead volume, cost per lead, conversion rates, pipeline contribution and return on investment.
• Manage the digital marketing budget, ensuring spend is allocated effectively and delivers measurable results.
• Oversee external digital marketing, SEO and paid media agencies, alongside freelancers, to ensure high-quality delivery and strong campaign performance.
• Collaborate with the wider marketing team to deliver integrated campaigns that align brand messaging, product launches and stockist activity with end-user demand generation.

The ideal candidate will have the following skills and experience

• Proven experience in a Digital Marketing Manager, Demand Generation Manager or similar marketing role, with a strong focus on lead generation and measurable commercial results.
• Hands-on experience managing a CRM and marketing automation platform, ideally HubSpot Marketing Hub.
• Strong practical knowledge of paid search paid social, SEO, email marketing and organic social media.
• Experience developing and delivering integrated digital campaigns that generate qualified leads and support sales growth.
• Confident using Google Analytics and other reporting tools to measure campaign performance, identify opportunities and make data-led decisions.
• A demonstrable track record of improving lead generation, conversion rates and marketing return on investment.
• Experience managing marketing budgets, external agencies and freelance resources.
• Strong understanding of lead management, customer segmentation, marketing automation and sales alignment.
• Excellent communication and stakeholder management skills, with the ability to work collaboratively across sales and marketing teams and present performance insights to senior leadership.
• A proactive, commercially minded approach, with the ability to take ownership, identify opportunities and continuously improve marketing performance.

Desirable experience includes

• A background in B2B marketing, construction or a related industry.
• Experience implementing lead scoring, lead routing processes and CRM or ERP integrations.
• Experience developing customer loyalty schemes, professional communities or customer engagement programmes.

In return, you will receive

• A competitive salary of up to £55,000, depending on experience.
• A very generous bonus scheme, rewarding performance and contribution to business growth.
• The opportunity to take ownership of digital marketing and demand generation within a growing business.
• Unlimited annual leave after probationary period.
• Free breakfast and snacks in the office.
• Lunch provided 3 times per week.
• Private healthcare.
• Onsite parking.
• Excellent culture within the business.
• The autonomy to shape strategy, implement new ideas and make a measurable commercial impact.
• The chance to develop and optimise marketing technology, automation and reporting processes.
• The opportunity to work collaboratively with an established marketing team and senior stakeholders.
• A role offering variety, responsibility and the opportunity to make a real difference to the business's continued growth.