Job summary
We are looking for a creative and motivated Senior Marketing and Communications Officer to lead communications and marketing activity that raises awareness of mental health, promotes access to support and helps improve understanding of mental health services across our communities. Working as part of our Marketing and Communications team, you will plan and deliver targeted campaigns and high-quality content across a range of digital and traditional channels. You will help showcase our services, encourage people to seek support when they need it, challenge stigma and highlight the positive impact our teams make every day. You will ensure all communications are clear, inclusive, accessible and aligned with best practice. This is an exciting opportunity to use your creativity and communications expertise to make a meaningful difference to the lives of people who use our services, their families and carers, and the wider community. Please note, this is a 12-month fixed term position with an expected commencement date of December 2026.Applicants must read the attached guidance notes before submitting your application for full understanding of Trust requirements.
Main duties of the job
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Lead marketing and communications activity that promotes mental health, learning disability and neurodevelopmental services and encourages access to support.
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Plan and deliver targeted campaigns across digital, social media, web, print and media channels.
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Create and source engaging content, including news stories, videos, case studies and campaign materials.
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Build strong relationships with clinical teams, partners and stakeholders across the health and care system.
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Support media relations, reputation management and proactive storytelling.
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Provide communications advice and support to colleagues and services.
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Ensure communications are accessible, inclusive and aligned to accessibility standards and best practice.
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Maximise the reach and impact of communications through audience insight, channel optimisation and emerging digital technologies.
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Support delivery of the NHS 10 Year Health Plan through innovative, digital-first communications approaches.
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Monitor and evaluate communications activity, using data and insight to demonstrate impact and drive continuous improvement.
Details
- Date posted: 02 November 2026
- Closing date: 16 November 2026
- Pay scheme: Agenda for change
- Band: Band 5
- Salary: £32,073 to £39,043 a year per annum
- Contract: Fixed term
- Duration: 12 months
- Working pattern: Full-time
- Reference number: 798-8395917
- Job locations: Kings Court 2, Charles Hastings Way, Worcester, WR5 1JR, United Kingdom
Job description
Job responsibilities
For full details of the duties and criteria of the role please refer to the job description and person specification attached.
Person Specification
Qualifications
Essential
- Educated to diploma level or equivalent experience
- Professional qualification in communications and marketing or equivalent experience.
Knowledge
Essential
- Knowledge of communications and PR approaches and procedures acquired through training or equivalent on the job experience.
- An understanding of service marketing techniques, along with knowledge of quality improvement methodologies to improve outcomes.
- A good knowledge of marketing strategy and an ability to deploy the key components of a marketing plan.
- An understanding of issues and challenges facing the NHS.
Desirable
- Knowledge of web content management or desktop publishing software.
Experience
Essential
- Communications professional with significant experience in a communications or marketing role; this includes experience of running large scale marketing/ awareness campaigns which follow industry recognised strategies, including budget management, objective setting, monitoring and evaluation and which have delivered positive results
- Experience of using own initiative.
- Experience of building effective networks and relationships.
Desirable
- Some experience of working in the NHS or public sector
Skills & Abilities
Essential
- Ability to communicate clearly and effectively in English in both verbal and written formats
- Excellent people skills and the ability to deal with others with diplomacy and integrity.
- Ability to work on own initiative and to prioritise a diverse and conflicting workload
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
About us
At Herefordshire and Worcestershire Health and Care NHS Trust, we are working together to deliver outstanding care. We run community hospitals and community health services across Worcestershire and provide mental health and learning disability services across both Herefordshire and Worcestershire.
Our people (all 4500+ of them) provide services for people of all ages, experiencing both physical and/or mental health conditions from over 100 sites.
We will support you to thrive; offer flexible working options for a great work-life balance, help you fulfil your ambitions, and empower you to make positive changes within your team or service. We value diversity and encourage applications from people of all backgrounds, cultures, and ethnicities.
What we offer;
- 27 days leave plus bank holidays, increasing up to 33 days with long service
- Generous NHS pension and enhanced pay when you work unsocial hours
- Flexible and agile working opportunities
- Great maternity, paternity, and adoption support
- Wide range of supportive staff networks
- Health and wellbeing opportunities
If you would like to know more, please visit our website Staff benefits | Herefordshire and Worcestershire Health and Care NHS Trust
Sharing your data -As a data controller we may sometimes need to process your data to pursue our legitimate business interests, for example to request a survey from you (optional), to support the Trusts understanding of where you gained interest in working for the Trust.
Employer details
- Employer name: Herefordshire and Worcestershire Health and Care NHS Trust
- Address: Kings Court 2, Charles Hastings Way, Worcester, WR5 1JR, United Kingdom
- Employer's website: https://www.hacw.nhs.uk/careers