Help grow two ambitious New Zealand brands and the agency being built around them.
We’re looking for a results-driven Marketing Lead who can turn strategy into measurable growth, independently manage campaigns and communicate confidently with clients.
You’ll work across our own brands, Swiftpoint and POSbiz, and external clients through our growing marketing agency, 80/23 Growth Partners. Your portfolio will evolve as we grow, giving you opportunities to work across international eCommerce, hospitality and service businesses.
About the Role
You’ll take ownership of an assigned portfolio, working alongside our existing marketing team and directly with our Operations Manager.
We’re looking for someone who can manage the full marketing funnel, from strategy and campaign planning through to implementation, optimisation, reporting and continuous improvement.
Client relationships are an equally important part of the role. You’ll lead onboarding, communicate proactively, hold regular performance discussions and make clear recommendations that connect marketing activity to each client’s business goals. You’ll also support initial consultations and proposal development.
Key Responsibilities
Marketing Strategy
Develop and execute marketing strategies aligned with each brand’s or client’s business goals.
Identify opportunities across customer acquisition, conversion, retention and engagement.
Build and refine full-funnel campaigns with measurable targets.
Develop compelling offers for hospitality and other client businesses.
Paid Advertising
Independently manage and optimise Meta and Google Ads campaigns across your portfolio.
Develop audience targeting, segmentation and remarketing strategies.
Allocate budgets effectively to improve commercial returns.
Test creative, messaging, audiences and landing pages.
Deliver campaigns for product launches, promotions and ongoing growth.
Funnel Optimisation
Analyse customer journeys and identify conversion bottlenecks.
Improve landing pages, lead generation processes and website conversion performance.
Work with designers, developers and other team members to implement improvements.
Establish and maintain reliable tracking and attribution.
Client Management
Onboard clients and establish clear goals, expectations and campaign plans.
Maintain proactive communication across multiple accounts.
Lead regular performance discussions, explaining results clearly and confidently.
Recommend practical next steps based on performance and business priorities.
Support consultations and proposal development.
Build strong relationships that support client retention and account growth.
Analytics & Reporting
Monitor sales, leads, conversion rates, acquisition costs and return on advertising spend.
Provide clear reporting that connects campaign performance to agreed business goals.
Use data to prioritise improvements and guide recommendations.
Content & Campaign Development
Plan and coordinate campaigns across relevant channels.
Collaborate with designers, developers and content creators.
Maintain consistent brand messaging and positioning.
What We’re Looking For
Proven experience personally managing Meta and Google Ads campaigns with measurable results.
Strong understanding of full-funnel digital marketing and conversion rate optimisation.
The ability to develop a strategy and independently put it into action.
Confidence managing client relationships, discussing performance and making recommendations.
Experience managing multiple accounts, budgets and competing priorities.
Strong analytical skills and the ability to explain what the numbers mean for a business.
Experience with tools such as Google Analytics, Google Tag Manager, Meta Pixel and conversion APIs.
Excellent organisation, communication and follow-through.
Nice to Have
Experience with international eCommerce and product launches.
Experience marketing technology, SaaS or hospitality businesses.
Familiarity with CRM and marketing automation platforms.
Success in This Role
Success will be measured by:
Growth in sales and progress against agreed business goals.
Improved conversion performance throughout the customer journey.
Efficient customer acquisition costs and stronger advertising returns.
Client retention and strong, proactive account management.
Development of scalable marketing systems that support long-term growth.
This is an opportunity to help build our own brands, grow alongside an ambitious agency and have a direct influence on the businesses you market.
We’ll be reviewing applications and interviewing as they come in, so we encourage you to apply early. A two-minute video answering the application questions below is optional but a welcome bonus. Please send it to [email protected].
If you have any questions about the role, call Michelle on 027 728 0069.
Application Questions
Describe a Meta or Google Ads campaign you personally managed: what was the budget, what did you change, and what measurable result did you achieve?
Tell us about your experience managing multiple client accounts. How many did you manage at once, and how did you organise campaign delivery, client communication and performance reviews?